Initial landing page for the website.
The landing page for fundatiacomunitaracluj.ro was looking rather sterile and not engaging. Lacking calls to action and clarity, it offered a single button, which read "see the page". Too much text, in too small font size, and it just wasn't a good instrument to showcase the main directions of action the users should take.
The solution for the landing page of FCC.s website, with a clear message and call to action, and instant access to the main campaigns of the organization.
The grid solution and the use of same size banners for each campaign gave the page a more coherent look and made the adding of new campaigns easy. Also the use of a color scheme and integrated visual style made it easier for the user to understand which are the foundation's own campaigns versus the third party campaigns hosted on the website.
A set of easy to use icons will help the FCC's own campaigns share a common identity and differentiate visually from the various campaigns of third party NGOs, featured on the same page.
The stock image chosen for the landing page background during the Covid-19 ClujHELP campaign. Community support, strength in unity, hope, and a beautiful color palette.
