Prelude 2017 Aqua / Swimwear. Logo design, graphic design, photo editing and copywriting. The 'Aqua' concept in which the names for the catalogue's individual lines of product were all names of specific lakes, rivers, glaciers from all over the world, evoking the ethnic sources of inspiration of each line. The audience liked the idea and I further translated it into the 'glaciers' story for the next fall/winter collection.
" Water, ever the same and ever changing, magic, transient, elusive. A tale of enchanted fluidity of styles. "
Prelude Fall/Winter 2017 print catalogue. Logo design, graphics design, photo editing and the concept story of the "one day glaciers will be legends", using this 'ice princess' story to also hint at climate change issues. The names of the collections are inspired by glaciers' names. The story follows the successful concept story for the 'Aqua' swimwear catalogue of the previous season.
'Celebrating the immaculate beauty of frozen winters. when the fluid water turns to shimmering jeweled ice. Ancient European tales of enchantment and magic.'
